Commercially focused marketing performance reviews that help your clients get clear, practical insight into what’s driving results, what’s wasting time or budget, and what to prioritise next.
For accountants, bookkeepers and business advisors.
Why advisors recommend this
A useful, low-risk recommendation for your clients.
Helps clients:
understand what’s genuinely driving results
spot wasted marketing effort or budget
identify customer journey friction and missed opportunities
prioritise improvements more confidently
make smarter commercial decisions around visibility and growth
Signs a client may benefit
Clients who benefit from Marketing Performance Reviews often say things like:
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We’re spending money on marketing but don’t really know what’s working.
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We’re busy, but growth still feels inconsistent.
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We’ve tried a few things marketing-wise, but nothing seems to stick.
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Enquiries have dropped and we’re not sure why.
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We know we need to improve visibility, but don’t know where to focus.
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Our website gets visits, but not many enquiries.
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Most new business still comes from word of mouth.
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We’re doing lots of marketing activity, but it’s hard to tell what’s making a difference.
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We’re not sure what we should prioritise next.
Marketing Performance Reviews help businesses gain practical clarity around what may be helping growth, creating friction, or wasting effort and budget.
For businesses with more complex marketing activity.
Website & customer journey / funnel
Ads & content channels review
Email journey review
High-level analytics review
Prioritised recommendations + video walkthrough
Delivered in 7–10 working days
What this is / isn't
Clarity on what we do and what we don't.
This is
A practical outside perspective on what may be helping or hindering growth
Clearer understanding of where marketing effort or budget may be being wasted
Insight into why enquiries or conversions may be inconsistent
Identification of gaps, friction, or customer confusion
Prioritised recommendations on what to improve next
This isn’t
A long-term marketing retainer
Social media management
Ad management
Outsourced marketing
Generic marketing jargon or vanity metrics
Caroline Thomas
About
About
Commercial clarity, not marketing theatre.
I’ve spent more than 25 years working across sales, marketing, customer behaviour and business growth.
My background across sales and marketing means I look beyond vanity metrics and focus on the commercial impact of marketing activity. I’m less interested in reach for the sake of reach, and more interested in what’s improving visibility, conversion, customer flow, retention and overall business performance.
I help businesses identify:
Friction
Inefficiency
Wasted effort
Missed opportunity
Unclear customer journeys
Disconnected marketing activity
I’m known for spotting patterns and problems quickly, simplifying complexity, and helping businesses focus on the changes most likely to improve growth, conversion, visibility and customer experience.
It’s about helping businesses make smarter commercial decisions with their time, budget, visibility and customer experience.
What clients say
Real feedback from business owners.
“
Caroline’s knowledge and experience in both Marketing and Social Media are extraordinary. She has a talent for expressing her ideas in a constructive and practical way.
Amanda Barnden“
To have a fresh perspective from someone outside of the business has given me some very positive new ideas.
Peter Mills“
Caroline was able to expertly evaluate my business and design a custom made campaign that is saving us thousands of dollars and hundreds of hours of our time.
Julie Hart“
Adept at spotting new angles to win clients she is the creative challenge to existing thinking that all business owners need.
Giles Blackburn“
I am confident about Caroline’s ability to support these clients as she brings creativity and knowledge to a business and can evidence outcomes that have exceeded client expectations.
Janis Gibson
How referrals work
A simple, low-friction process.
1
Introduce the client
2
Client books directly
3
Review is completed
4
Client receives recommendations
No pressure selling. No ongoing retainer requirement.
A commercially useful resource you can confidently recommend.
Become a Partner